Main Buying Stipulations 2014 – SBS 5. Media Cost – Television Channels Commitment Premiums Free space Vier en Vijf (Nickelodeon North and South, Nick Jr, Teennick, Vier kids, TMF, MTV Noth and South, Discovery channel) Volume bonus incremental level : 2% to 13% free space New advertiser : 20% New product : 10% to 15% Interim sector: + 20% Duo advertising break : + 0% Eco bonus : 5% (only for products that can be played with eco cheques) Car bonus : Vier5% - Vijf 10% Confraternal premium : 17,65% free space Collective campaigns, general interest : 30% free space Product of the year: free tag on (5s) Charity campaigns : 100% free space Surcharges Preferential position : +20% Brand quotation : +15% (1), +20% (2), +30% (3) Argued quotation : 20% (1), 40% (2) URL quotation (or social media platform) : 15% Co-branding : +50% 92 Pagina 89

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Media Pocket Guide 2014 Lees publicatie 10038Home


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