2. Main Impact Studies – Media Surveys Cobra (+) Correct Brand Attribution - Client: Clear Channel - Cobra: Outdoor Impact Barometer (posttest) - Cobra + : Outdoor Impact Barometer (pré- and posttest) - Analysed items : Ad recognition, Ad attribution, Qualitative perception of tested advertisements - Since 1979 (from 2008 CAWI-methodology) - N= +/- 350 individuals (FR + NL), aged 15 to 64 living in Antwerp, Gent, Brussels (Flemish and French), Charleroi and Liege - - - Frequency : 13 times / year Fieldwork carried out by IPSOS Belgium Interviewed via CAWI-methodology (internet) I-Check BOA Brand Outdoor Attribution - Client: JCDecaux - Outdoor Impact Barometer - Analysed items : Ad recognition, Ad attribution, Qualitative perception of tested advertisements - Since 2008 - N= 350 individuals (FR + NL), aged 15+ yo going to the 5 big centers every 2 weeks (inhabitants and noninhabitants) - - - Frequency: every month Fieldwork carried out by Research & Solution Interviewed via CAWI-methodology (internet) 190 Pagina 187
Pagina 189Interactieve internet whitepaper, deze editie of reclamefolder is levensecht online geplaatst met Online Touch en bied het naar een online publicatie converteren van web onderwijs magazines.
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