2. Main Impact Studies – Media Surveys BPS Brand Positioning System - Client: Beweb - Online Impact Barometer - Analysed items : Ad recognition, Ad attribution, Qualitative perception of tested advertisements, brand parameters - N= +/- 500 surfers on Beweb-websites - Frequency: several times a year - Interviewed via CAWI-methodology (internet) EYE Evaluate Your Efficiency - Client: Rossel - Online Impact Barometer - Analysed items : Ad recognition, Ad attribution, Qualitative perception of tested advertisements, brand appreciation - Since 2011 - N= min 300 visitors - - - Frequency: on demand Fieldwork carried out by Ant Research Institute Interviewed via CAWI-methodology (internet) 191 Pagina 188
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Media Pocket Guide 2014 Lees publicatie 10038Home