2. Main Impact Studies – Media Surveys Connectometer - Client: Correlio - Multimedia (dailies – magazines – online) Impact Barometer - Analysed items : Ad recognition, Ad attribution, Qualitative perception of tested advertisements, wordof mouth, brand metrics - Since 2009 - N= min 125 subscribers of Correlio-panel (FR + NL) - - - Frequency: weekly Fieldwork carried out by Ipsos Belgium Interviewed via CAWI-methodology (internet) Adscore - Client: Scripta (joint venture of Corelio, Concentra & IPM) - Dailies Impact Barometer - Analysed items : brand awareness, ad recognition, ad attribution, qualitative perception of tested advertisements - Since 2007 - N = 300 readers of Scripta-papers (NL + FR) - - - Frequency : Twice a month Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) 187 Pagina 184

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Media Pocket Guide 2014 Lees publicatie 10038Home


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