2. Main Impact Studies – Media Surveys Multimib - Spim Client: VMMa Mulitmedia Impact Barometer – Sponsoring Impact Barometer - - ATL Multimedia (TV, radio, dailies, magazines, outdoor) & Sponsoring Impact Barometer (TV sponsoring) - Analysed items : brand awareness, ad recognition, ad attribution, qualitative perception of tested advertisements or sponsoring trailers - Since 1996 - N = 200 individuals (Flanders) between 15 and 54 yo years old - - - Frequency : twice a month Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) Topspots - Client: VMMa - Qualitative measurement of TV-spots - Analysed items : emotional, cognitive, call-to-action and base-component - Since 2010 - N = +/- 100 individuals by spot - Frequency : Every 3 months - - Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) 186 Pagina 183
Pagina 185Interactieve web brochure, deze weekblad of artikel is levensecht online geplaatst met Online Touch en bied het naar een digitale publicatie converteren van digi uitgaven.
Media Pocket Guide 2014 Lees publicatie 10038Home