2. Main Impact Studies – Media Surveys On Air - Client: Qgroup (Q-music & JoeFM) - Radio impact Barometer - Analysed items : ad recognition, ad attribution, qualitative perception of tested advertisements, impact on attitude - Since March 2010 - N = 1500 individuals (Flanders) between 15 and 54 yo years old - Frequency : once a month - 30 spots tested by month (every respondent evaluates 2 spots) - - Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) 185 Pagina 182
Pagina 184Voor mailings, online magazines en gebruiksaanwijzingen zie het Online Touch content management system systeem. Met de mogelijkheid voor een online winkel in uw club bladen.
Media Pocket Guide 2014 Lees publicatie 10038Home