2. Main Impact Studies – Media Surveys DIVA Detecting Interactively the Value of Audio - Client: VAR (VRT) - Originally: Radio Impact Barometer. From 2012 on: Multimedia Impact Barometer From 1997 to 2011: - Seperate barometers: DIVA (radio-posttest) & AdEval (TV-sponsoring posttest) - Methodology: CATI-methodology (phone) - Frequency : every 2 weeks – 200 interviews (Flanders) - 15-54 yo From 2012: - Radio / TV-sponsoring / (internet) posttesting - Analysed items : Ad recognition, ad attribution, qualitative perception - Every 2 weeks – 2*200 interviews (Flanders) – 15-59 yo - - Fieldwork carried out by TNS Media Interviewed via CAWI-methodology (internet) 184 Pagina 181
Pagina 183Interactieve etijdschrift, deze krant of gids is levensecht online geplaatst met Online Touch en bied het digitaal zetten van web kranten.
Media Pocket Guide 2014 Lees publicatie 10038Home