1. Main Other Studies - Media Surveys Mediabrands surveys : Connections/Curiosity Panel (CP) - International survey - In summer 2012, the 3rd edition-results are available - Belgium is integrated in survey from 2010 on - Media-consumption frequency, communication context of 43 traditional and non-traditional touchpoints, communication power of 72 traditional and non-traditional touchpoints - fields of interest – category involvement – devices – social & cultural background - N = 5000 Belgian Internet users - Update of dataset once every 18 months - Recontact of panel is possible 183 Pagina 180

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Media Pocket Guide 2014 Lees publicatie 10038Home


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