1. Main Other Studies - Media Surveys “Executives and Managers” Study Targeted study describing Belgian decisionmakers and Managers since 1981 – Profile, power of decision, reading habits – Professional interests and consumption habits Objectives – Evaluate & compare more than 70 professional press titles, TV, Radio and Web consumption – Select individual titles as advertising carriers Methodology – Face-to-face interviews (carried out in the office) & minority by CAWI methodology (8%) – Sample : 1246 individuals (executives and managers from companies of 10 employees and more), representative of 184 771 individuals – New field in 2012 – Carried out by TNS Media – Update once every 2 years 180 Pagina 177
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Media Pocket Guide 2014 Lees publicatie 10038Home