1. Main Other Studies - Media Surveys Brand Media Monitor – Combines demographics, media consumption, media profile, semiometric profile, purchase behaviour and personal relationships with brand items – N = 4 603 individuals, representative of Belgian 15+, interviewed via CAWI-methodology (internet) – Carried out every two years – Last issue : September 2008, conducted by TNS Media 181 Pagina 178

Pagina 180

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