1. Main Quantitative CIM Studies - Media Surveys Radio : CIM Tactical Study Tactical study : three waves per year (most recent : wave 2012-3) – Universe : 12+ – Quarter by quarter data, for every individual – Total reach (last months), daily reach, rating, share of stations – Place of listening Objectives – Measure Audiences of most Belgian radio stations – Study reach of time slots on several targets – Provide references for ratecard policies & campaign evaluation Methodology – Face-to-face recruitment – Everybody is asked to fill in a week diary, also non-listeners – Ascription of listeners who didn’t send back their dairy (receivers) by listeners with similar socio-demographic & listening profile (donors – with complete diary) – +/- 24 000 interviews per year, in three waves 179 Pagina 176

Pagina 178

Interactieve web vakblad, deze uitgave of folder is levensecht online geplaatst met Online Touch en bied het online zetten van digitale sportbladen.

Media Pocket Guide 2014 Lees publicatie 10038Home


You need flash player to view this online publication