1. Main Quantitative CIM Studies - Media Surveys Cinema : CIM Tactical Study Tactical study : Ongoing survey – Total reach (period of reference = last 12 months) – Last period reach (period of reference = last week) – Reach per city / Ciné Parc – Frequency of cinema visit – Day of visit Objectives – Evaluate & compare the reach of the different Ciné Parcs – Select individual Ciné Parcs as advertising carriers Methodology – Face-to-face interviews – Sample : about 10 500 individuals 12 year and older (same field as CIM « Pluri-Media » Study) 178 Pagina 175
Pagina 177Voor catalogussen, online rapporten en reisgidsen zie het Online Touch beheersysteem systeem. Met de mogelijkheid voor een online winkel in uw mailings.
Media Pocket Guide 2014 Lees publicatie 10038Home