1. Main Quantitative CIM Studies - Media Surveys Cinema : CIM Tactical Study Tactical study : Ongoing survey – Total reach (period of reference = last 12 months) – Last period reach (period of reference = last week) – Reach per city / Ciné Parc – Frequency of cinema visit – Day of visit Objectives – Evaluate & compare the reach of the different Ciné Parcs – Select individual Ciné Parcs as advertising carriers Methodology – Face-to-face interviews – Sample : about 10 500 individuals 12 year and older (same field as CIM « Pluri-Media » Study) 178 Pagina 175

Pagina 177

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Media Pocket Guide 2014 Lees publicatie 10038Home


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