1. Main Quantitative CIM Studies - Media Surveys Out of Home : CIM - Traffic Study Tactical study : 2 levels – Traffic : modelized travelling of people – Current study : field from June 2011 to May 2012 (with sample 2005-2006) – Cross of the two levels : measure campaign performances Universe : – All billboards in 48 UC that subscribe to the CIM-study – Movement of the population during last 12 months Methodology : – Face-to-face recrutment – 7 days diary (paper and CAWI). – Sample : 13.966 individuals 12 + – Billboards and networks : update every year in January and June 177 Pagina 174

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Media Pocket Guide 2014 Lees publicatie 10038Home


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