Lexicon Reach Number of contacts (readers, viewers or listeners) offered by a media vehicle or title within the issue period (in thousands of people or in % of the target group). Social groups Scale sharing the Belgian population in 8 more or less equal groups, based on the level of education and the professional activity. (Groups 1 to 4 : high income segments of the Belgian population) Selectivity Capacity of a vehicle to score well on precise characteristics (or on a precise target group). It is calculated by dividing the vehicle’s coverage on the target group by the vehicle’s coverage on total 15+. Readers per copy (RPC) Average number of people reading the same copy of a newspaper or magazine. Obtained by dividing number of readers of an average copy by its paid or total circulation. 196 Pagina 193
Pagina 195Interactieve web folder, deze magazine of jaarverslag is levensecht online geplaatst met Online Touch en bied het online uitgeven van online vakbladen.
Media Pocket Guide 2014 Lees publicatie 10038Home