1. Main Quantitative CIM Studies - Media Surveys Press : CIM Circulation Audit Dailies, magazines, free press Another source of information concerning the printed media Circulation Audit – More than 470 titles or editions Audited – Control of print run – Control of paid circulation figures – % of subscribers – Number of free or unsold copies Methodology – Subscription of title to CIM study – Declaration of circulation figures by editor – Circulation Audit every 3 months 175 Pagina 172

Pagina 174

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Media Pocket Guide 2014 Lees publicatie 10038Home

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