1. Main Quantitative CIM Studies - Media Surveys Press : CIM Tactical Study Yearly survey describing +/- 200 dailies, magazines and free sheets – Total reading (period of reference = last months) – Last period reading – Frequency of reading – Mode of acquisition Objectives – Evaluate & compare the consumption of the different titles – Select individual titles as advertising carriers Methodology – Face-to-face interviews (CASI) – Sample : 10 500 individuals of 12 years and older (same field as CIM « Pluri-Media » Study) 174 Pagina 171
Pagina 173Voor drukwerk, online onderwijsmagazines en artikelen zie het Online Touch CMS beheersysteem systeem. Met de mogelijkheid voor een online shop in uw publicaties.
Media Pocket Guide 2014 Lees publicatie 10038Home