1. Main Quantitative CIM Studies - Media Surveys Press : CIM Tactical Study Yearly survey describing +/- 200 dailies, magazines and free sheets – Total reading (period of reference = last months) – Last period reading – Frequency of reading – Mode of acquisition Objectives – Evaluate & compare the consumption of the different titles – Select individual titles as advertising carriers Methodology – Face-to-face interviews (CASI) – Sample : 10 500 individuals of 12 years and older (same field as CIM « Pluri-Media » Study) 174 Pagina 171
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