2. Key Facts – Programmatic Future of U.S display ad spending share US Display Ad Spending Share, by Type, 2011-2017 % of total 27% 36% 47% 62% 76% 32% 29% 25% 18% 13% 11% 2011 RTB 28% 19% 2012 2013 2014 Non-RTB programmatic 2015 2016 2017 Nonprogrammatic Source : www.eMarketer.com 34% 41% 47% 52% 32% 31% 21% 17% Pagina 168

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Media Pocket Guide 2014 Lees publicatie 10038Home


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