2. Key Facts – Programmatic Key Facts - In 2012, programmatic buying through ad exchanges represented 2,4 billion $ in the U.S. (17,4% of all display) - Global digital income for 2013 should reach 88,3 billion € worldwide (+13.4% growth) - In 2014, U.S. programmatic display ad will account for 63% (34% RTB and 29% non RTB programmatic) of all display - Programmatic display income will raise of 59% per year between 2013 and 2017 to reach 10,8 billion € worldwide - Programmatic display buying market share will account for 48% of all display in 2017 - Less than 2% of surfers convert on the first visit on a website - Programmatic video income will raise of 77% between 2012 and 2017 to reach 626,5 million € on the five major European markets (Germany, Spain, France, Italy and UK) Source : Cadreon Pagina 167
Pagina 169Interactieve online webshop, deze club blad of mailing is levensecht online geplaatst met Online Touch en bied het bladerbaar maken van web spaarprogramma.
Media Pocket Guide 2014 Lees publicatie 10038Home