2. Key Facts – Programmatic Key Facts - In 2012, programmatic buying through ad exchanges represented 2,4 billion $ in the U.S. (17,4% of all display) - Global digital income for 2013 should reach 88,3 billion € worldwide (+13.4% growth) - In 2014, U.S. programmatic display ad will account for 63% (34% RTB and 29% non RTB programmatic) of all display - Programmatic display income will raise of 59% per year between 2013 and 2017 to reach 10,8 billion € worldwide - Programmatic display buying market share will account for 48% of all display in 2017 - Less than 2% of surfers convert on the first visit on a website - Programmatic video income will raise of 77% between 2012 and 2017 to reach 626,5 million € on the five major European markets (Germany, Spain, France, Italy and UK) Source : Cadreon Pagina 167

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