4. Media Cost – Key Facts Average Campaign Costs 2014 Television – Cinema – Radio MEDIUM Television North : VTM + 2BE + VIER + VIJF + Vitaya South : La Une + La Deux + RTL-TVI + Club RTL + Plug RTL + AB3 Cinema 1 week - 30" Radio North : Radio 1 + Radio 2 + Studio Brussel + MNM + JOE FM + Q-Music + Nostalgie South : La Première + Classic 21 + VivaCité + Bel RTL + Contact + Nostalgie + NRJ + Fun + Pure fm Total National Ciné Parc one week - spots 30" one week - spots 30" Description Cost 2014 ( in € ) one month / 300 GRP - spot 30" - 12h-24h one month / 300 GRP - spot 30" - 12h-24h Performances 286 800 73,1 % X 4,1 OTS = 300 GRP 182 700 75,1 % X 4,0 OTS = 300 GRP (Audimetrie/IMProve - Tot. 15+) 36 750 5,4% X 1,0 OTS = 5,49 GRP (CIM 13 - Tot. 15+) 107 200 73,9% X 5,4 OTH = 400 GRP 91 245 67,3% X 5,9 OTH = 395 GRP (CIM Radio Wave 2013-3 – Tot.15+) 18 Pagina 15

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