4. Media Cost – Key Facts Average Campaign Costs 2014 Dailies – magazines – Free Sheets – Outdoor MEDIUM Dailies magazines Family/TV/News/Sport Women magazines Free Sheets Outdoor JCD Superstar 48 More O'Ferrall 36 m² Clear Channel 16 m² JCD Booster 2m² Adshel Maximum 2m² Description 1/1 P FC national selection (NP1) 1/1 P FC Selection : see tables on page 34+37+40 Selection : see tables on page 35+38 1/1 P FC (Passe-Partout + Streekkrantgroep) 700 panels 20 & 8 m² - 14 days 100 panels - 14 days 425 panels - 14 days 2 800 panels - 7 days 3 070 panels - 7 days 222.330 68,66% X 2,1 OTS = 142,22 GRP (CIM 13 - Tot. 15+) 342 024 82,62% X 3,3 OTS = 272,24 GRP (CIM 13 - Women 18-54) 147 226 51,78% X 1,2 OTS = 60,92 GRP (CIM 13 - Tot. 15+) 381 100 81,4% X 31,3 OTS = 2545,7 GRP 248 528 49,2% X 12,4 OTS = 611,7 GRP 347 351 75,5% X 18,3 OTS = 1381,8 GRP 289 000 75,4% X 40,7 OTS = 3066,8 GRP 275 500 74,9% X 36,8 OTS = 2758,4 GRP (CIM Affichage 2014-1 - Tot. 15+) Cost 2014 (in €) Performances 155 000 46,66% X 1,3 OTS = 59,37 GRP (CIM 13 - Tot. 15+) 17 Pagina 14
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