1. Market Overview - Digital Main Characteristics Internet Particular features – The one and only international (World Wide) media (by definition) – Branding, engagement, user generated content and ROI – Always on and everywhere Advantages – Ultra high contextual selectivity – High potential target (young – active – upper class - trendsetter) – Large creative experience (rich media) – Near to one-to-one marketing, abilities to develop CRM-programs – Multiple tracking opportunities (ROI) Evolution – Towards a iGRP, Digital Video Advertising adds incremental reach to TV campaigns. Cross-media performance optimization is here! – Content is still King, but Data is Queen: personalized content, behavioral- and geotargeting will generate more added value to digital ads – Pay for engagement – Native advertising – Performance Marketing continues to grow, including advertising over Ad Exchange Networks 140 Pagina 137
Pagina 139Voor kranten, online clubbladen en rapporten zie het Online Touch beheersysteem systeem. Met de mogelijkheid voor een online winkel in uw spaarprogramma.
Media Pocket Guide 2014 Lees publicatie 10038Home