€ 25 000 : -15% Investment gross > € 50 000 : -20% Max. rebate : € 15 000 Investment > 25 000 = -10% Investment > 50 000 = -15% * Contact VAR * Summer spots : up to 100% (free space) * Top topical : -50% unpredictable (max 3 days) 135 RTBF : -10% DH + NRJ : -10% Retail : -30% * Contact RMB * Summer spots : +25% free space * Top topical : predictable : -25%/ unpredictable: -50% National - à la carte Packages of 2 or more stations "Synchro" Regional: Vivacité - NRJ - Classic 21 Mégahertz - Traffic & Weather Heavies € 1 250 * Non-commercial advertising : -30% * Charity campaigns : -50% * Media, publishers, music and film, distribution, fairs, education : -15% * FMCG : 10% (free space) * Cultural org. : -15% * 2 spots in one block : cumul of indices * More than 1 advertiser in 1 spot : +15% * Preferential position : +25% * Co-Branding : +25% RTBF : -10% (for retail : -30%) NRJ : -20% also on packages (for retail : -30%) RMB La Première, Vivacité, Classic 21 Pure FM, Musiq 3, NRJ "/>

Main Buying Stipulations – VAR / RMB 5. Media Cost - Radio VAR Radio Stations Advertising/ Buying formulas Minimal investment Sector discounts Radio 1, Radio 2, Klara, MNM, Studio Brussel SuperSelexy 10%, SS Business 5% Jobspots - Nightspots - Boost Traffic/Night/Daypart - Hi Performance Regional : "Proxispots" on radio 2 € 2 500 * Non-commercial advertising/government : -20% all day or -30% (off peak) * Charity campaigns : -50% (all day) * Media, publishers, music and film, distribution, fairs, education : -15% (all day) * FMCG : 20% Supplements * Cultural org. : -20% (all day) or -50% (off peak) * 2 spots in one block : cumul of indices + 5% * More than 1 advertiser in 1 spot : +15% * Preferential position : +20% * Co-Branding : +25% Welcome bonus Welcome back Other discounts Investment gross > € 25 000 : -15% Investment gross > € 50 000 : -20% Max. rebate : € 15 000 Investment > 25 000 = -10% Investment > 50 000 = -15% * Contact VAR * Summer spots : up to 100% (free space) * Top topical : -50% unpredictable (max 3 days) 135 RTBF : -10% DH + NRJ : -10% Retail : -30% * Contact RMB * Summer spots : +25% free space * Top topical : predictable : -25%/ unpredictable: -50% National - à la carte Packages of 2 or more stations "Synchro" Regional: Vivacité - NRJ - Classic 21 Mégahertz - Traffic & Weather Heavies € 1 250 * Non-commercial advertising : -30% * Charity campaigns : -50% * Media, publishers, music and film, distribution, fairs, education : -15% * FMCG : 10% (free space) * Cultural org. : -15% * 2 spots in one block : cumul of indices * More than 1 advertiser in 1 spot : +15% * Preferential position : +25% * Co-Branding : +25% RTBF : -10% (for retail : -30%) NRJ : -20% also on packages (for retail : -30%) RMB La Première, Vivacité, Classic 21 Pure FM, Musiq 3, NRJ Pagina 132

Pagina 134

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Media Pocket Guide 2014 Lees publicatie 10038Home


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