5. Media Cost - Radio Main Buying Conditions Commercial policies – by main saleshouses : VAR, RMB, IP, QGroup – national, network & local buying formulas – packages of national channels or networks Main legal stipulations – price citation allowed on all stations – prescriptible medicines ad forbidden – alcohol +20° ad forbidden at RTBF Duration index Sales Houses VAR RMB IP De Radioregie 50 60 60 50 70 70 70 70 80 80 80 80 95 95 95 95 134 100 115 130 145 160 170 180 100 115 130 145 160 170 180 100 115 130 145 160 170 180 100 115 130 145 160 170 180 10'' 15'' 20'' 25'' 30'' 35'' 40'' 45'' 50'' 55'' 60'' Pagina 131

Pagina 133

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Media Pocket Guide 2014 Lees publicatie 10038Home


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