5. Media Cost – Cinema Rhythm of Campaign : « Tempos » Flexible action period – possibility to adapt campaign pressure – 2 different « Tempos » – ‘Full Tempo’ : 4 consecutive weeks in Total Ciné Parc – ‘Half Tempo’ : 8 consecutive weeks in alternating half Ciné Parc Semaines Weken FULL TEMPO HALF TEMPO Demi-parc 1 Half park 2 Demi-parc 1 Half park 2 1 x x x - 2 x x - x 3 x x x - 4 x x - x x - - x x - x 5 6 7 8 9 10 11 12 13 14 15 119 Pagina 116

Pagina 118

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