5. Media Cost – Cinema Main Buying Stipulations 2014 Main reductions & bonuses – New advertiser : 10% bonus at the end of the 1st campaign – No commercial advertising: -30% Extra charges – Preferential position : +15% (3rd or last part of reel) or 20% (last position) – Duo spots : +20% on the second spot – Sponsor quotation : +15% for 1st quotation, +30% for 2 and more quotations – Co-branding : 2 products of same advertiser: +20%, 2 different advertisers: +40% Weeks Seasonal cost index 1 2-6 120 80 7 100 8-12 80 13-15 16-21 120 100 118 22-25 80 26-42 100 43-52 120 Pagina 115
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