2. Main Impact Studies – Media Surveys Multimib - Spim Client: VMMa Mulitmedia Impact Barometer – Sponsoring Impact Barometer - - ATL Multimedia (TV, radio, dailies, magazines, outdoor) & Sponsoring Impact Barometer (TV sponsoring) - Analysed items : brand awareness, ad recognition, ad attribution, qualitative perception of tested advertisements or sponsoring trailers - Since 1996 - N = 200 individuals (Flanders) between 15 and 54 yo years old - - - Frequency : twice a month Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) Topspots - Client: VMMa - Qualitative measurement of TV-spots - Analysed items : emotional, cognitive, call-to-action and base-component - Since 2010 - N = +/- 100 individuals by spot - Frequency : Every 3 months - - Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) 186 Pagina 183
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