2. Main Impact Studies – Media Surveys On Air - Client: Qgroup (Q-music & JoeFM) - Radio impact Barometer - Analysed items : ad recognition, ad attribution, qualitative perception of tested advertisements, impact on attitude - Since March 2010 - N = 1500 individuals (Flanders) between 15 and 54 yo years old - Frequency : once a month - 30 spots tested by month (every respondent evaluates 2 spots) - - Fieldwork carried out by Insites Consulting Interviewed via CAWI-methodology (internet) 185 Pagina 182
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