1. Main Quantitative CIM Studies - Media Surveys Out of Home : CIM - Traffic Study Tactical study : 2 levels – Traffic : modelized travelling of people – Current study : field from June 2011 to May 2012 (with sample 2005-2006) – Cross of the two levels : measure campaign performances Universe : – All billboards in 48 UC that subscribe to the CIM-study – Movement of the population during last 12 months Methodology : – Face-to-face recrutment – 7 days diary (paper and CAWI). – Sample : 13.966 individuals 12 + – Billboards and networks : update every year in January and June 177 Pagina 174
Pagina 176Voor spaarprogramma, online gebruiksaanwijzingen en reisgidsen zie het Online Touch content management beheersysteem systeem. Met de mogelijkheid voor een online winkel in uw maandbladen.
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