1. Main Quantitative CIM Studies - Media Surveys Television : CIM Audimetrie Tactical study : Ongoing survey (panel of 1 500 households) – Second-by-second data, for every individual – Universe : 4+ (N = 3 624 individuals) – Total reach of programmes & commercials – Average reach of programmes & commercials (rating) – Share of programs & channels (versus total TV rating) Objectives – Measure Audiences of more than 10 channels and other TV use – Sinds 2010 measure of the time shifting viewing – Introduction of the “guest viewing” in the official currency – Study reach of programmes & commercials, on several targets – Provide references for tariff policies & campaign evaluation Methodology – Measurement of individual TV behaviour by Audimeter – Audimeter = set-top box & remote control – Collection of data by central computer via modem (at night) – Daily distribution of data to subscribers of Audimetrie 176 Pagina 173
Pagina 175Voor magazines, online whitepapers en vaktijdschriften zie het Online Touch content management system systeem. Met de mogelijkheid voor een webshop in uw catalogussen.
Media Pocket Guide 2014 Lees publicatie 10038Home