2. Media Profile – Key Facts Media Coverage : Reach Last Period – Total 12+ 91,2 Due to an important change in the CIM methodology, 2013 data were not yet available when we printed the Media Pocket Guide 2014's edition 100 79,2 20 40 60 80 6,3 0 53,7 89,6 81,9 54,4 57,8 53,7 * Including Metro Source : CIM 2012 10 coverage (%) Television Radio Cinema Traffic Dailies * Weeklies Monthlies Free Sheets Internet Pagina 7
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