1. Market Overview – Television Main Characteristics Television Particular features – Dense cable network – Two TV-markets : North & South – Importance of foreign channels overflow in the South Advantages – Impact of Audiovisual communication – High coverage, fast coverage building – Demonstration of the product Evolution – Multiplication of Thematic channels : Audience fragmentation – 2nd screen interactive applications ie RTL Connect – Digital TV penetration : 78% (+5% vs last year) – Telenet : 3.267.340 subscriptions (35%) – Belgacom TV : 2.664.352 subscriptions (28%) – VOO : 1.199.081 subscriptions (13%) 77 Pagina 74
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Media Pocket Guide 2014 Lees publicatie 10038Home