4. Advertising Investments – Out of Home In Million Euros Evolution 1998 – 2013 100 150 200 250 300 350 50 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 307,8 313,7 278,0 238,7 226,6 214,5 197,8 182,4 172,5 158,5 158,8 161,7 204,5 249,5 248,1 253,7 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Data available for Clear Channel, JC Decaux, Belgian Posters & Brightfish. Belgian Posters are not present in CIM-MDB between September 2003 and January 2011. *since January 2010 : taxes included Source : MediaMark / CIM MDB / MediaXim 73 10.4% 9.5% 8.9% 9.8% 9.4% 9.3% 8.9% 9.0% 7.9% 7.7% 7.9% 7.8% 7.3% 7.8% 8.5% 8.5% SHR % of total media Pagina 70

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