1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ Urban Furniture (commercial offer 2014) NETWORK Adshel Maximum Adshel Optimum ADSHEL Adshel BeSST (Optimum + Stations) Adshel Antwerp+ Adshel Stations Clear Channel Malls JCDecaux Booster JCDecaux Taste JCDECAUX JCDecaux Authentic Lady JCDecaux Authentic Young JCDecaux Conso F1/F2 JCDecaux Local Brussels 300 JCDecaux Brussels to Business JCDecaux Brussels Event JCDecaux Brussels Place2Be JCDecaux Liège SELECTION national national national Antwerp national national national national National Brussels Brussels Brussels Brussels Liège FORMAT-PERIOD # PANELS COV. OTS 2014 urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days POS Carrefour+GB urban furn.-7 days urban furn.-7 days national + Prox POS urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days urban furn.-7 days * Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2014 3 070 2 700 3 280 350 580 439 2 800 2 200 2 500 2 500 600 300 150 150 150 250 74,5 73,1 74,3 14,5 10,1 n.a. 75,2 73,9 74,7 74,9 58,5 22,7 20,7 19,5 19,7 7,4 36,7 32,6 32,9 36,0 5,5 n.a. 40,5 31,7 34,5 35,7 9,7 17,8 14,6 10,2 9,8 24,3 GRP RATE CARD* C/GRP** ( in € ) 2 732 2 386 2 441 521 56 n.a. 3 042 2 341 2 579 2 668 565 404 303 199 193 179 275 500 258 186 302 500 37 230 69 020 56 400 289 000 236 400 267 800 267 800 77 250 55 620 21 600 21 600 21 600 32 200 ( in € ) 94,48 100,65 114,62 72,45 1.119,37 n.a. 87,07 92,45 95,71 92,55 125,35 252,28 71,33 108,32 111,98 179,69 Source : Outdoor Services 69 Pagina 66

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