1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ JCDecaux Billboard (commercial offer 2014) NETWORK SELECTION Prestige 90-3s SuperStar 24 SuperStar 48 SuperStar 48 5 MC* FORMAT-PERIOD 38 m ² + 21 m ² - 21 days 24 UC 20 m ² & 8 m ² - 14 days 48 Cities 20 m ² & 8 m ² - 14 days 48 Cities 20 m ² & 8 m ² - 14 days * 5 main cities ** Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2014 # PANELS COV. 2014 90 550 625 700 48,4 76,9 79,7 81,1 OTS 14,1 32,0 28,1 31,0 GRP RATE CARD** C/GRP*** ( in € ) ( in € ) 685 2 464 2 244 2 514 231 750 360 500 381 100 406 700 342,23 144,19 154,62 146,98 Source : Outdoor Services 65 JCDecaux Billboard Pagina 62
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Media Pocket Guide 2014 Lees publicatie 10038Home