1. Market Overview – Out of Home Main Outdoor Types – Street furniture (2 m²) – Bus shelter (2 m²) – Small formats (i.e. Insert networks) – Big urban furniture (8 m²) – 20 m² line-by-line – 20 m² in network – Supersite (38 m² - 36 m² - 21m² - 16 m²) – Tram, buses, metros, stations – Mobile – Points of sale – Others (Boomerang Media) 62 Pagina 59
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