1. Market Overview – Free Sheets Main Characteristics Free Sheets Particular features – High coverage – Main groups in control: Rossel (South), Roularta (North) & Corelio (National) Advantages – High regional selectivity – Low costs – Promotional force Evolution – Format standardization – Commercial offer based on volume discounts for standardized formats (volume = number of copies) – Improvement of the print/editorial quality – Success of the PULL strategy (De Zondag, 7 Dimanche, Steps, Zone 02, 03, 09, …) 55 Pagina 52

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