5. Media Cost - magazines Main Buying Conditions 2013 Commercial policies – by main sales houses : Roularta Media, Sanoma Media, de Persgroep Advertising, IP Press,… – several formats : from ¼ to double page full quadri – numerous creative formulas (inserts, samples, scentstrips…) – several community marketing possibilities Main buying conditions – guaranteed position : +10% to 30% – ‘prima posta’ (right of first advertisement) : +20% to 42% – advertisement on cover : +10% to 50% – combination of titles discounts – seasonal conditions : January/February : 3 ins.  1 free insertion, July/August : 2 insertions  1 free insertion (applicable on weeklies by main sales houses) – monthlies : 2nd ad at 50% 53 Pagina 50

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