5. Media Cost - magazines Main Buying Conditions 2013 Commercial policies – by main sales houses : Roularta Media, Sanoma Media, de Persgroep Advertising, IP Press,… – several formats : from ¼ to double page full quadri – numerous creative formulas (inserts, samples, scentstrips…) – several community marketing possibilities Main buying conditions – guaranteed position : +10% to 30% – ‘prima posta’ (right of first advertisement) : +20% to 42% – advertisement on cover : +10% to 50% – combination of titles discounts – seasonal conditions : January/February : 3 ins. 1 free insertion, July/August : 2 insertions 1 free insertion (applicable on weeklies by main sales houses) – monthlies : 2nd ad at 50% 53 Pagina 50
Pagina 52Interactieve ekrant, deze clubmagazine of onderwijscatalogus is levensecht online geplaatst met Online Touch en bied het van papier naar online converteren van internet magazines.
Media Pocket Guide 2014 Lees publicatie 10038Home