1. Market Overview - magazines Main Characteristics magazines Particular features – Important overlap from France – almost no overlap from the Netherlands Advantages – Socio-demographic selectivity – High life expectancy of commercial message – Good reproduction quality – Strong reader involvement – Optimal editorial context Evolution – Loss of market share due to heavy competition from other media 37 Pagina 34
Pagina 36Scoor meer met een e-commerce shop in uw folders. Velen gingen u voor en publiceerden club bladen online.
Media Pocket Guide 2014 Lees publicatie 10038Home