1. Market Overview - magazines Main Characteristics magazines Particular features – Important overlap from France – almost no overlap from the Netherlands Advantages – Socio-demographic selectivity – High life expectancy of commercial message – Good reproduction quality – Strong reader involvement – Optimal editorial context Evolution – Loss of market share due to heavy competition from other media 37 Pagina 34
Pagina 36Interactieve e-studiegids, deze club blad of catalogus is levensecht online geplaatst met Online Touch en bied het van papier naar digitaal converteren van digitale vakbladen.
Media Pocket Guide 2014 Lees publicatie 10038Home