1. Market Overview - magazines Main Characteristics magazines Particular features – Important overlap from France – almost no overlap from the Netherlands Advantages – Socio-demographic selectivity – High life expectancy of commercial message – Good reproduction quality – Strong reader involvement – Optimal editorial context Evolution – Loss of market share due to heavy competition from other media 37 Pagina 34
Pagina 36Voor weekbladen, online lesboeken en drukwerk zie het Online Touch beheersysteem systeem. Met de mogelijkheid voor een web winkel in uw boeken.
Media Pocket Guide 2014 Lees publicatie 10038Home