1. Market Overview - magazines Main Characteristics magazines Particular features – Important overlap from France – almost no overlap from the Netherlands Advantages – Socio-demographic selectivity – High life expectancy of commercial message – Good reproduction quality – Strong reader involvement – Optimal editorial context Evolution – Loss of market share due to heavy competition from other media 37 Pagina 34

Pagina 36

Interactieve web jaarverslag, deze spaarprogramma of mailing is levensecht online geplaatst met Online Touch en bied het online bladerbaar publiceren van e-spaarprogramma.

Media Pocket Guide 2014 Lees publicatie 10038Home

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