1. Market Overview – Programmatic Main Characteristics: Programmatic buying Particular features - Real Time Bidding is a type of programmatic buying (Automated trading) - Real Time Bidding is a specialized marketing service that integrates technology, data and inventory to find Audiences for the advertisers - The objective is to touch the right consumer at the right time for the right price - Everything is based on an algorithm that can be changed depend on the campaign Advantages - Programmatic buying helps bring structure to the Audience fragmentation - The algorithm can take more than 2000 variables into account - You reach people where they are - It allows to engage the consumer - The decision to buy is taken in 10 milliseconds Evolution - Programmatic buying share is growing very quickly - 168 Pricing of clics (CPC/ CPM) is based on quality and relevancy Pagina 165
Pagina 167Interactieve digitale nieuwsbrief, deze archief of gids is levensecht online geplaatst met Online Touch en bied het naar een digitale publicatie converteren van digi lesmateriaal.
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