1. Market Overview - Search Offline Ad stimulates Online Search Behaviour 17 November 2011 YouTube is launched in Belgium 4 in 5 1 in 3 1 in 5 2nd 4,2 million say that YouTube is the most known and preferred online video platform users look for product or service information users look for educational content most popular search engine after Google Search and before Twitter Search monthly unique visitors Source : MAP Pagina 155

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