5. Media cost - Digital Main Buying Conditions (except programmatic buying) Commercial policies – by main sales houses : Beweb, Corelio, De Persgroep, Hi-Media, IP New Media, Microsoft Advertising, Pebblemedia, ProduPress, IPM, Rossel, Roularta, Skynet, Trustmedia, VMMTV, … – lot of formats: Leaderboard, XL Leaderboard, Medium Rectangle, homepage takeovers, buttons, expandable banners, pre-roll video, halfpage, … but also IAB Rising stars: Billboard, filmstrip, portrait, pushdown, sidekick, slider. – numerous creative formulas (integration, sponsoring, …) – several community marketing possibilities Media Buying Conditions – cross media deal (print + online / TV + Online) – packages (also deals cross sales houses) Surcharges – Targetting – Expandable format – Streaming – Trafficking, adserving & tracking 146 Pagina 143
Pagina 145Voor mailings, online whitepapers en kranten zie het Online Touch content management system systeem. Met de mogelijkheid voor een webwinkel in uw publicaties.
Media Pocket Guide 2014 Lees publicatie 10038Home