5. Media cost - Digital Main Buying Conditions (except programmatic buying) Commercial policies – by main sales houses : Beweb, Corelio, De Persgroep, Hi-Media, IP New Media, Microsoft Advertising, Pebblemedia, ProduPress, IPM, Rossel, Roularta, Skynet, Trustmedia, VMMTV, … – lot of formats: Leaderboard, XL Leaderboard, Medium Rectangle, homepage takeovers, buttons, expandable banners, pre-roll video, halfpage, … but also IAB Rising stars: Billboard, filmstrip, portrait, pushdown, sidekick, slider. – numerous creative formulas (integration, sponsoring, …) – several community marketing possibilities Media Buying Conditions – cross media deal (print + online / TV + Online) – packages (also deals cross sales houses) Surcharges – Targetting – Expandable format – Streaming – Trafficking, adserving & tracking 146 Pagina 143
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