1. Market Overview - Radio Main Characteristics Radio Particular features – High national daily coverage : +/- 75% – Two very different radiomarkets : North & South Advantages – High coverage, fast coverage building – Omnipresent medium, 24h/24h – Low production cost – Promotional force Evolution – Radio is still the third medium in terms of media investments 123 Pagina 120

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Media Pocket Guide 2014 Lees publicatie 10038Home


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