2. Media Profile – Cinema Media Mapping : Heavy - Medium - Light Users 75 Young & Upscale 70 65 L Cinema 60 55 50 45 40 35 20 25 30 35 40 45 50 % less than 35 years 110 55 60 65 70 Source : CIM 11-12 Average pop. 12+ M Cinema H Cinema 35+ & Downscale Due to an important change in the CIM methodology, 2013 data were not yet available when we printed the Media Pocket Guide 2014's edition % social groups 1 to 4 Average pop. 12+ Pagina 107

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