1. Market Overview – Cinema Main Characteristics Cinema Particular features – Wide offer of very modern multi-screen complexes – Segmentation of market in 7 Ciné Parcs or Ciné-Duos – One sales agent : Brightfish (ex-Screenvision) Advantages – High selectivity on younger people & higher social classes – High reproduction quality – Very good addition to TV-campaigns for certain target groups Evolution – New multiplexes outside of the 5 main urban centers – Diversification in the cinema offer : sponsoring packages – Segmentation : possibility to buy kids movies only (Family Pack) or Art House movies (Art Pack) – Campaign balance reporting – Packages : ‘Pack 12 Flex’ – Digital cinema : evolution to cinema buying ‘à la carte’ ? 106 Pagina 103
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Media Pocket Guide 2014 Lees publicatie 10038Home