1. Market Overview – Cinema Main Characteristics Cinema Particular features – Wide offer of very modern multi-screen complexes – Segmentation of market in 7 Ciné Parcs or Ciné-Duos – One sales agent : Brightfish (ex-Screenvision) Advantages – High selectivity on younger people & higher social classes – High reproduction quality – Very good addition to TV-campaigns for certain target groups Evolution – New multiplexes outside of the 5 main urban centers – Diversification in the cinema offer : sponsoring packages – Segmentation : possibility to buy kids movies only (Family Pack) or Art House movies (Art Pack) – Campaign balance reporting – Packages : ‘Pack 12 Flex’ – Digital cinema : evolution to cinema buying ‘à la carte’ ? 106 Pagina 103
Pagina 105Interactieve web jaarverslag, deze flyer of relatiemagazine is levensecht online geplaatst met Online Touch en bied het online bladerbaar maken van online catalogi.
Media Pocket Guide 2014 Lees publicatie 10038Home