2. Media Profile – Key Facts Multi-Media Usage – Total 18+ 70% 60% 50% 40% 30% 20% 10% 0% Morning Radio + OOH Day Radio + internet Early evening Radio + OOH Evening TV + internet /social net. Radio TV Movings Dailies Internet magazine Free sheets Cinema Social network Online video Source : Ebuzz 2013 (Mediabrands survey) “What did a typical day of last week look like ?” Base = 18-74 yo Before 6h00 6h-6h30 6h30-7h 7h-7h30 7h30-8h 8h-8h30 8h30-9h 9h-9h30 9h30-10h 10h-10h30 10h30-11h 11h-11h30 11h30-12h 12h-12h30 12h30-13h 13h-13h30 13h30-14h 14h-14h30 14h30-15h 15h-15h30 15h30-16h 16h-16h30 16h30-17h 17h-17h30 17h30-18h 18h-18h30 18h30-19h 19h-19h30 19h30-20h 20h-20h30 20h30-21h 21h-21h30 21h30-22h 22h-22h30 22h30-23h 23h-23h30 23h30-24h After 24h Pagina 9

Pagina 11

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