5. Media Cost – Out of Home Main Buying Conditions 2014 Commercial policies – by contractors (Clear Channel, JCDecaux, Think Media Outdoor, Belgian Posters, Boomerang Media,…) – combination tariffs available – from very local to national coverage – prescriptible & OTC medicines ad forbidden (except nutritive complements) – brand competition possible on big format – sectorial exclusivity on urban furniture except for JC Decaux : No more exclusivity for weeks 1-3, week 19 (mother day), week 23 (father day) weeks 27-34 and weeks 49-52 – sectorial exclusivity on urban furniture except for Adshel : No more exclusivity for weeks 1-4, week 19 (mother day), week 23 (father day) and weeks 48-52 Main buying conditions – additional charge for an extra posting (from € 80 net for a standard roadside 20 m² board to € 325 net for a trivision) – communal taxes according to the city and to the kind of product 75 Pagina 72
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Media Pocket Guide 2014 Lees publicatie 10038Home