1. Market Overview – Out of Home Performances Main Outdoor Owners – Total 12+ Clear Channel (commercial offer 2014) NETWORK 16 m ² + Mega 16 m ² 36 m ² - 80 pan . 36 m ² - 100 pan . Maxi Mix 500 Maxi Mix 520 Trivision SELECTION 24 UC 5 MC 24 UC 24 UC FORMAT-PERIOD 16 m ² - 14 days 24 UC + other cities 16 m ² - 14 days 5 MC 36 m ² - 14 days 36 m ² - 14 days 16 + 36 m ² - 14 days 16 + 36 m ² - 14 days Super Mix 420 24 UC + other cities 16 + 36 m ² - 14 days 5 MC 36 m ² - 14 days * Ex. taxes *** Adjusted cost/GRP based on panels in CIM Traffic Study Wave 1/2014 # PANELS COV. OTS GRP RATE CARD** C/GRP*** 2014 ( in € ) 420+5 760+5 75+5 95+5 505 75,1 18,2 1 367 80,1 30,2 2 418 46,9 11,4 48,7 12,4 534 603 420+75+5 76,3 24,9 1 901 76,5 25,8 1 970 340+75+5 75,9 18,8 1 426 34 n.a. n.a. n.a. 347 351 500 750 208 270 248 528 472 504 516 637 429 717 108 947 ( in € ) 245,09 201,65 365,85 391,42 241,11 259,17 294,21 n.a. Source : Outdoor Services 66 CLEAR CHANNEL Pagina 63

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