1. Market Overview – Out of Home Main Characteristics Outdoor Particular features – Belgian market is one of the most mature in Europe – High number of panels : +/- 64.000 – Numerous formats & buying possibilities Advantages – Regional selectivity – High national coverage & frequency – Large visibility Evolution – Ongoing investments in qualitative equipment and locations – Development of big urban furniture (8 m² scrolling boards) – More precise targetted offer and geographic segmentation – Development of modules and interchangeable mix – Development of digital & interactive products 61 Pagina 58
Pagina 60Interactieve online folder, deze drukwerk of verenigingsblad is levensecht online geplaatst met Online Touch en bied het naar een digitale publicatie converteren van digi mailings.
Media Pocket Guide 2014 Lees publicatie 10038Home