1. Market Overview – Free Sheets Main Characteristics Free Sheets Particular features – High coverage – Main groups in control: Rossel (South), Roularta (North) & Corelio (National) Advantages – High regional selectivity – Low costs – Promotional force Evolution – Format standardization – Commercial offer based on volume discounts for standardized formats (volume = number of copies) – Improvement of the print/editorial quality – Success of the PULL strategy (De Zondag, 7 Dimanche, Steps, Zone 02, 03, 09, …) 55 Pagina 52
Pagina 54Voor reclamefolders, online onderzoeksrapporten en sportbladen zie het Online Touch content management system systeem. Met de mogelijkheid voor een online shop in uw relatiemagazines.
Media Pocket Guide 2014 Lees publicatie 10038Home