1. Market Overview – Dailies Main Characteristics Dailies Particular features – Regional orientation – Use of national selection to obtain national coverage Advantages – Regional selectivity – Fast action – High reader loyalty – Qualitative news context – Top Topical : event related advertising Evolution – Growing importance of digital online readership with cannibalisation on offline (cfr. National Newspublishers Survey) – Saleshouses develop off/onlinepackages – Ratecards are extended with mobile advertising (applications for iphone, ipad) and website 21 Pagina 18
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Media Pocket Guide 2014 Lees publicatie 10038Home